
NUDESTIX
Sunkissed Nudes
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Sunkissed Nudes collection is inspired by Nudestix bestselling bronzer, Allure award winner and celebrity-endorsed shade, Sunkissed. In a true Nudestix minimalist and multi-tasking fashion, the collection is a shade expansion of Sunkissed, adding two new Nudies shades and three lip pencil shades, for an effortless sunkissed complexion. The products offer a soft, matte, monochromatic natural colour for the eyes, cheeks and lips.
Sunkissed Nudes campaign encompasses the feeling of warmth and the luxurious glow of sunshine-drenched skin, achieved while basking in the sun. Sunkissed Nudes transports you back to happy summer days, bringing a feeling of nostalgia and warmth to your everyday.
To communicate the elegant and timeless feel of the campaign, we developed a new wordmark to live across all campaign collateral. The images from this campaign perfectly encapsulate the brand's ethos and are seamlessly integrated into Nudestix's evergreen and brand collateral beyond the campaign. Sunkissed Nudes marks the theme for the brand’s first official influencer trip to Portugal with our influencer base in the UK. Available on Nudestix.com and at leading retailers worldwide, including Sephora, Ulta, Boots UK, Macy's, Douglas, Nykaa, and more, Sunkissed Nudes invites you to Get Sunkissed wherever you are.
Performance Highlights
Sephora animation feature
NUDIES FEATURED IN PINK BLUSH ANIMATION IN-STORE FOR MAY
50 million+ impressions
4-WEEK OOH CAMPAIGN IN NEW YORK CITY + LOS ANGELES
4.1 million+ impressions
2-WEEK OOH COACHELLA + STAGECOACH 2023 BILLBOARD
I-10 FWY heading from Los Angeles to Indo, Ca. during Coachella and Stagecoach 2023.
NUDESTIX
2023
SERVICES
Art Direction
Creative Direction
Campaign Development
Visual Identity + Logo Design
Production Management
Photography + Video Post-Production
OOH
Social Media Content Strategy
Digital + Print Design
Image Editing
Collage
CREDITS
Art Direction + Design Direction: Laura Fishbaum
Photography + Videography: Ted Emmons
Hair: Kathleen Riley
Makeup: Jose Corella
Styling: Justine Logue
Brand Founders: Taylor Frankel, Jenny Frankel
Models: Taylor (Founder), Essence, Lauren, Angela (Women Models Management)
Photography (Product): Juan Cazares
Image Editing (Product): Laura Fishbaum
THE WORDMARK
INTENSE MATTE LIP PENCIL IN SUNKISSED NUDE

DIGITAL BILLBOARD
I-10 FWY heading from Los Angeles to Indo, Ca. during Coachella and Stagecoach 2023.
SOCIAL GRAPHIC
SOCIAL
@Nudestix @Nudestixskin
UGC-Style Reels
@bexcxmpbell
Portugal Influencer Trip