Introducing NUDEBODY, the latest product line from NUDESTIX - a luxurious collection of clean, vegan-powered body care, created in collaboration with Sofia Richie Grainge. Cleanically Luxurious Body Care, that’s so Rich. We pamper our faces with all of the good stuff, so why treat our bodies any differently? Love Your NUDEBODY and elevate your body care with 3 simple steps, leaving your skin feeling smooth, soft and sexy. Built on the NUDESKIN foundation of Skin Renewal Optimization, NUDEBODY, enhances daily skin health by accelerating the skin renewal process through gentle exfoliation, diminishing the appearance of dark spots, wrinkles, and blemishes. Embrace the NUDEBODY 3-step ritual: Clean, Tone, Moisturize, and energize your senses with a fusion of soothing lavender and bergamot, for a spa-quality experience at home.

When conceptualizing the 360-degree campaign, we focussed on the values of simplicity, efficacy, luxury and inclusivity, while highlighting and complimenting Sofia Richie’s likeness. NUDEBODY marks NUDESTIX’s debut into the body care category, establishing a brand identity separate from its renowned beauty and skincare offerings. This necessitated the ideation of all creative assets, products and messaging from the ground up. With the aim to appeal to a higher-paying consumer with an affiliation with luxury, while also communicating the educational aspect of the products and inclusivity of all body types, the campaign look and feel supported and launched Sofia Richie’s rebranding and reintroduction to the fashion and beauty industry.

The campaign assets launched across e-commerce, social media, retail, OOH, marketing, PR initiatives, events and brick-and-mortar channels. The initial collection includes three decadent body products: Exfoliating Butter Body Wash, Resurfacing Body Toner and Peptide Body Creme, with plans to expand the product line. Now available at Nudestix.com, Revolve, Bloomingdale’s, Shoppers Drugmart, Well.ca and Beauty Bay.